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My collaboration with the brand started from organising and directing regular photo shoots, featuring AK THREADS garments in the styling. The imagery followed a slow lifestyle approach, focusing on quality design and simplistic aesthetic, therefore communicating the brand identity.
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AK THREADS KANZO PISTACHIO WRAP TOP
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AK THREADS KANZO PISTACHIO WRAP TOP & OBI – TIE SILK BLAZER
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Built upon a philosophy of Considered Living and through commitment to sustainability,
AK THREADS aligns traditional artisanal practices with modern designs to create slow
made - mainstay wardrobe pieces, for the modern women and her individual expression.
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Having produced the imagery, my job was to manage brand's Instagram content in a way that aligned with AK values. That included designing the layout, for both, the feed as a whole as well as each individual post. I also relaunched their Instagram Highlights section, creating animated videos for all five areas.
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THE HIGHLIGHTS |
