My current project focuses on developing a 360 campaign for AK THREADS, for which I organised a pop-up shop as a preview of their Spring Summer 2019 collection. To advertise the event, a series of graphic artefacts has been designed and produced. The promotional strategy consisted of physical promotion - distributing the posters and leaflets around the Norwich area - and digital promotion - including regular instagram posters and Instagram videos as well as a newsletter and influencer invitations.
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This is one of the supporting assets I designed and produced, found at the pop-up itself. The booklet provides information about the brand, their artisanal practices and transparency of their manufacturing chain and fabrics. Then, it introduces the SS19 collection, outlining the story and inspiration behind each piece.
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TOP: AK THREADS SS19 pop-up space mockup | BOTTOM: the actual AK THREADS SS19 pop-up shop
